An at-scale solution for recycling paper cups

About Us

The Cup Collective is a unique European programme to recycle paper cups on an industrial scale. Today there are insufficient processes and infrastructure in place to maximise value from paper cups and make recycling the everyday.

Every cup counts.

Founding partners Huhtamaki and Stora Enso, have launched The Cup Collective to accelerate at-scale solutions to recycle and regenerate paper cups. The programme is managed by co-cre8 who have over a decade’s experience in designing and implementing recycling programmes in Europe. The initiative is designed to maximise the value of paper cups by regenerating them into recycled raw materials.

How it Works

An at-scale solution

We are working to remove barriers to accelerate industrial scale solutions for paper cup recycling across Europe.

Realising commercial value

The Cup Collective is a commercial programme maximising the value of paper cups by regenerating them into recycled raw materials.

Delivering systemic change through partnership

The Cup Collective is focused on delivering an industry solution to a global challenge. We work with our partners through the value chain to put systems in place driving at-scale recycling of single-use paper cups.

Every cup counts

The Cup Collective believes in the value of every single use paper cup. We are developing transparent and traceable solutions to regenerate the value of each cup for new uses.

Making it easy, making it the everyday

Creating a movement starts one cup at a time. By making it easy for consumers to do the right thing we will ensure that no cup is left behind.

Get Involved

The Cup Collective launches in late 2022 and is already working with partners throughout the supply chain from large restaurants and café chains, retailers and transport hubs to independent coffee shops, policymakers, collection partners and waste management operators across Europe to create a movement.

Get in touch to play your part and make every cup count.

Any site looking for cup collection

Businesses that want to collect waste cups

Existing cup

Contact Us