The Cup Collective is a commercial initiative that brings together an alliance of like-minded industry-leading organisations to meet the at-scale recycling challenge of single-use paper cups.

Founding and Managing Partners:


The Cup Collective adopts a systems-led approach to maximise paper cup recycling from the following environments:

At home

At work

In store

On-the-go

Through the following channels:

Pre-segregation

Collecting paper cups as a separate material stream from consumers

Post-segregation

Using technology to separating paper cups mechanically from a co-mingled packaging waste stream

Co-mingled

Incorporating paper cups within existing fibre-based collection streams

Our team


Peter Goodwin

European Programme Manager

Wayne Basham

Commercial Operations Manager

Peter Wildenberg

Program Manager – Benelux

Associated Partners


News and events


Stay informed about what’s new, exciting and relevant for The Cup Collective. Whether it’s upcoming events, breaking news, or important milestones, you’ll find all the information you need right here.