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The Future of Recycling Takes Off with the Launch of The Cup Collective in Brussels Brussels, 7 December 2022 – The Cup Collective, a European programme for recycling and capturing the value of used paper cups at an industrial scale, launched its activities in Brussels. The programme aims at collecting used paper cups in specially… Continue reading The Future of Recycling Takes Off with the Launch of The Cup Collective in Brussels

Support for The Cup Collective continues to grow in Brussels The Cup Collective, an innovative recycling programme aimed at accelerating industrial-scale paper cup recycling and regeneration, aims to recycle half a billion paper cups in its first two years and scale up to significantly increase recycling rates across Europe. Only a month after it was… Continue reading Support for The Cup Collective continues to grow in Brussels

Huhtamaki and Stora Enso launch industrial scale recycling programme for paper cups in Europe Huhtamaki and Stora Enso have joined forces to launch a new paper cup recycling initiative, The Cup Collective. The programme, which is the first of its kind in Europe, aims to recycle and capture the value of used paper cups on… Continue reading Huhtamaki and Stora Enso launch industrial scale recycling programme for paper cups in Europe