With the goal of making paper cup recycling the norm for everyone, The Cup Collective makes it easy for both consumers and businesses to transform paper cups into new, valuable paper and cardboard products including luxury packaging, greetings cards and high-end stationery. Caffeine Boost – Ready to Scale The programme is spearheaded by the Irish […]

Only a month after it was announced, the initiative has now gathered support from the Belgian national railway company (SNCB). Flagship outlets in prime locations across the city have also confirmed their partnership, as have a wide range of outlets in Brussels-Midi and North railway stations and the City 2 shopping centre. “The launch of […]

The Cup Collective hosted a breakfast panel discussion to present its project at Le Grand Central in Brussels. The event was well attended by its business partners, representatives from the HORECA sector, transportation services, waste collectors and management services, packaging industry, as well as specialised press. Peter Goodwin, Managing Director and Co-founder of co-cre8, who […]

The EU has set recycling target for paper and board packaging of 85% by 2030. Paper cups are recyclable but need to be collected before they can be turned into new paper products. The Cup Collective initiative will create the necessary collection infrastructure to significantly increase the recycling rate of wood-fiber in paper cups. Above […]